Well it was a novelty this year. I wonder how they'll do in ten years if they're still going 3-13. That and the Rams must still have some kind of base in LA since they only moved from LA in 1994.
Attendance will take hit to any team performing poorly. Even the Yankees sport lots of empty seats at times and there is no shortage of people or interest in baseball up there.
Are they going to build the Rams a new home? Or will they stay at the collisieum? Chargers getting a new stadium would mean people buying PSLs, which probably means more out there than it does here. A lot more sporting events, concerts, festivals, will roll through LA than will roll through say, M &T bank stadium, where PSL holders seem pissed. You get a lacrosse tournament, one big concert you might not care for anyway, Army Navy every four years, that's about it. In LA you probably get a college bowl game, Pac-12 chapionship even possible, way more concerts, probably some USA soccer games like qualifiers or whatever cup like they had this past summer. Super Bowl is a lock to be there one year. Levis stadium got it the first year it was open, right?
So I could see PSLs being worth it. But like the problem here, getting people to go is a different story.