We thought that was the case when they went out and hired actual writers. It wasn't. They're just a content farm to draw clicks, but they don't have anything worthwhile to look at.
Right, they actually did hire some quality writers. If they got rid of a heavy % of their contributors, and the slide shows; those would be great steps. However, as you point out, their just a content farm designed for clicks... and they get that. Even before their recent deals, they were one of the Top 5 sports sites. Lots of people just want mindless easy to read slide shows.