NBC Sports / CFT: Big 12 would look ‘East not West’ if league decides to expand
Cincinnati and UCF are the odds-on favorites. Makes sense. UConn will likely miss out again... can't even beat out Cincy and UCF.
I think Memphis is the favorite personally. While UCF gets you into Florida, which is highly appealing, Memphis is a recruiting hotbed, is a decent media market, and has the basketball resume. If they continue their football success lately, they'd be a shoe in. Plus it helps connect the conference to West Virginia more.