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Tennessee Discontinuing "Lady" Vols Name


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#1 DJ MC

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Posted 12 November 2014 - 10:32 AM

http://www.usatoday....hange/18894571/

 

I think this is a trend we're likely to see spread throughout the college world over the next few years. It's interesting that:

 

1) Some of the female athletes and fans are not happy with the change

 

2) They are keeping the name for the women's basketball team (which is likely part of the reason some are not happy)

 

Also, I just want to mention that, when the revolution comes, the chancellor quoted in the story needs to be one of the first up against the wall for this:

 

Brand consistency across the university is critical as we strive to become a top 25 public research university


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#2 RShack

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Posted 12 November 2014 - 08:41 PM

Well, that's just silly...


 "You say you've lost your faith, but that's not where its at.

  You have no faith to lose, and ya know it" - Bob Dylan


#3 DJ MC

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Posted 15 May 2015 - 05:38 PM

Nike To Tennessee: Don't Talk About What We're Doing

 

Several months after Tennessee suddenly announced it was almost completely doing away with the Lady Vols nickname, an email released by the university gives some insight into why many alumni had no idea it was even being considered. It’s because Nike’s advice to Tennessee was to shut up.

 

Or, more specifically: “Because your brand has an emotional connection with your students, staff and alumni, it is critical to keep the development of the work confidential and on a need-to-know basis.” And it’s worth noting they said this to a public university, which is expected to conduct certain business in the open.


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